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    The Little Black Dress

    The Little Black Dress is the basis of the capsule wardrobe and so also the basis of The EW collection. Fashion professional  ascribe the origins of the little black dress to the 1920s designs of Chanel and Patou intended to be long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral colour. 

    The "little black dress" is considered essential to a complete woman's wardrobe and we also believe in the "rule of fashion" that every woman should own a simple, elegant black dress that can be dressed up or down depending on the occasion.